Team Beatles


Apples, Beatles settle trademark dispute

"Try to see it my way, do I have to keep on talking till I can't go on" sang Paul McCartney forty years ago, never knowing that these words would be so pertinent today. Unfortunately, he can't go on. Last week, Apple Computer and Apple Corps, the Beatles publishing company, ended litigation concerning the trademark dispute between the two companies. The settlement grants Apple Computer ownership of the name and logo as long as they agree to let the Beatles keep using the trademarks for their Apple Corps. The decision still does not answer the question of when the Beatles music would be appearing on iTunes. Previously, and understandably, the Beatles were not allowing their music to be on iTunes. I imagine they will eventually forfeit their pride though and concede to Steve Jobs.
I feel bad for the Beatles. Clearly, they came up with their name and logo long before Jobs had started tinkering with computers in that garage. I suppose it comes down to which company has more presence now and needs the logo to maintain their business. I'm guessing more people know about Apple Computer than Apple Corps, which is sad in my opinion. And I think the Fab Four would agree that "life is very short and there's no time for fussing and fighting my friend." (Plus, McCartney's got his hands full with his divorce settlement!)
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